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The bike industry has seen a spike in engagement over the past few months due to the Covid-19 pandemic, even as other industries struggle.
As Adweek previously reported, bike brands have seen an increase in sales and engagement throughout the pandemic as consumers pursue cycling to exercise in a safe, socially distant way. People are also avoiding public transit and doing things like commuting and running errands using their bikes. For many brands and bike shops, this has depleted most of their stock, a problem that was heightened by manufacturing delays at the beginning of the year.
Bike
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