Ecommerce

Why Schwinn Canceled Its 2020 Marketing in the Middle of Its 125th Anniversary

The bike brand knew there would be little inventory online because demand is so high

a mashup of various Schwinn articles
This would’ve been some of the creative used for Schwinn’s 125th anniversary. Courtesy of Schwinn

By Nicole Ortiz

September 30, 2020

The bike industry has seen a spike in engagement over the past few months due to the Covid-19 pandemic, even as other industries struggle.

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Nicole Ortiz
@neco_ornot nicole.ortiz@adweek.com Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.
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