Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Arnold Schwarzenegger and Salma Hayek Pinault play god, toss lightning around a well-to-do retirement community and power their own electric BMW.
Is this heaven? No, it’s Palm Springs.
Airing during the third commercial break of the Super Bowl’s first quarter, this 60-second spot from agency Goodby Silverstein & Partners and Academy Award nominated director Bryan Buckley views BMW’s newest electric vehicle through the eyes of retired Greek Gods. Actor/politician Schwarzenegger and Oscar nominee Hayek leave Mount Olympus for a quieter, Coachella-adjacent life in the desert.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in