Schwartz Sees Bigger, Better Beldings

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LOS ANGELES The Belding Awards are considering an expansion beyond Los Angeles, even West Coast wide, according to Rob Schwartz, chairman of tonight’s showcase at the Annex at Hollywood and Highland.

“The show is good, but it deserves to be great,” said Schwartz, executive creative director at Omnicom Group’s TBWA\Chiat\Day, Playa del Rey, Calif. “Certainly, California deserves its own show, as New York has its own New York-centric shows. I would even consider expanding up the coast.

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