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GSD&M’s first corporate-image work for Charles Schwab plays off investor uncertainty in the face of insider trading, stock manipulation and other Wall Street scandals.
The initial leg of the print and TV campaign broke last week. The effort includes four 30-second TV spots tagged, “There’s never been a better time for Charles Schwab,” which will air during the French Open, Wimbledon, news shows, ER, Law & Order and the Tony Awards, among others.
The lead ad opens on a train, where an investor shares a “hot tip” with his seatmate, only to hear the stock disparaged by a chorus of other investors who got the same advice.
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