Schwab Kicks Off 2 Reviews Worth $75 Mil.

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Charles Schwab & Co. has hired consultancy Pile and Co. to oversee two separate reviews.
Combined, the new assignments could be worth up to $75 million, sources said, but the client would prefer to divide the accounts between two different agencies.
The financial services company is looking beyond lead shop, BBDO, as it considers others for a project creating print ads for mutual funds. Sources said that budget may top $50 million. The other project involves marketing to women and is worth another $25 million, sources said.
Pile and Co.


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