Schultz Hires Trump to Fire FKI’s Rivals

ATLANTA Paul Schultz Advertising plans to launch a print campaign next month using Donald Trump to introduce new and revised products from FKI Security Group, the agency said.

The ads will feature Trump urging readers to “fire” their existing security and cash-holding systems and “hire” the New Albany, Ind., company. FKI will run the ads in about 20 trade publications nationwide. The launch is coordinated with the premiere of the second season of Trump’s hit reality television series, The Apprentice.

“Mr. Trump has become so closely associated with the act of firing poor performers, who better than him to help spread the message that old, obsolete security technology, like any poor-performing employee, needs to be fired,” said Van Carlisle, chief executive of FKI.

Paul Schultz Advertising in Louisville, Ky., has produced advertising for FKI for the past two years. The agency declined to disclose billings for the account.