Schroer Joins Carlson Marketing as CEO

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CHICAGO Below-the-line agency Carlson Marketing Group, a division of Carlson Cos., has named former DaimlerChrysler and Ford marketing executive Jim Schroer president and CEO, effective immediately.

In the role, Schroer will lead the Minneapolis operation, which offers several kinds of marketing services, including direct, database and loyalty programs, as well as executive training for relationship marketing.

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