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CHICAGO Below-the-line agency Carlson Marketing Group, a division of Carlson Cos., has named former DaimlerChrysler and Ford marketing executive Jim Schroer president and CEO, effective immediately.
In the role, Schroer will lead the Minneapolis operation, which offers several kinds of marketing services, including direct, database and loyalty programs, as well as executive training for relationship marketing. He will report to Curtis Nelson, president and chief operating officer of Carlson Cos. He succeeds Jim Ryan, who left the company late last year.
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