School Tools

Wouldn’t it be great to apply many of the lessons you learned in college to your daily life?

A new pro bono print, outdoor and radio effort for The College of New Rochelle suggests the possibilities of that scenario, showing images of everyday situations that humorously appear with actual course descriptions from CNR’s catalog. The ads were created by McCann-Erickson New York.

One shows a couple on a couch, with the woman pointing a remote control at a TV as the man watches dejectedly. The CNR course description “Women, Gender, and Power” appears under the image. In another ad, a student glares at a faulty vending machine; “Kick Boxing” is the course description cited.

The tagline: “Wisdom for life.”

Tom Jakab, creative director/art director at McCann New York, noted that ads in the category often take a more serious approach. “What we wanted to do was really stand out from that,” he said. “The use of wit helped us get there.”

Outdoor work broke recently in New York subways and Metro-North and Long Island Rail Road cars and stations. Print ads have run in The New York Times and News day, among others.