School Daze

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Often, when there’s been a trauma in a family—say a very public divorce with hurtful accusations, name-calling and stories in the press about cheating—children retreat. Some decide they want to fade into the crowd, hoping to appear exceedingly normal and ordinary, if a bit quiet.

That’s the feeling I get from these new Wal-Mart spots, the first work from The Martin Agency, which are pretty bland.

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