Schneider Wins Welch’s Account: PR Firm and Client to Step Up Initiatives

Public relations agency Schneider & Associates has packed Welch’s Foods into its portfolio of packaged-goods accounts.
The Boston-based shop has been tapped as agency of record for the 128-year-old grape juice and jelly company in Concord, Mass.
“Welch’s is breaking sales records and excited about stepping up our sales and marketing initiatives to keep the momentum high,” said Randy Papdellis, vice president of marketing at Welch’s.
The company plans to launch this week new advertising from Jordan McGrath Case & Taylor in New York.
Schneider is planning several trade and consumer-driven promotions to support both new and existing products.
The agency also has been working in conjunction with Mammoth Communications in New York to promote grape juice in the wake of new research that links the beverage to better health.
In addition to the Welch’s account, Schneider also handles projects for Pepperidge Farm and New England Confectionary Co., the maker of Necco wafers.