Schneider Wins Welch's Account: PR Firm and Client to Step Up Initiatives

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Public relations agency Schneider & Associates has packed Welch’s Foods into its portfolio of packaged-goods accounts.
The Boston-based shop has been tapped as agency of record for the 128-year-old grape juice and jelly company in Concord, Mass.
“Welch’s is breaking sales records and excited about stepping up our sales and marketing initiatives to keep the momentum high,” said Randy Papdellis, vice president of marketing at Welch’s.
The company plans to launch this week new advertising from Jordan McGrath Case & Taylor in New York.

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