Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Schneider & Associates has formed a new practice called the Stakeholder Communica-
tions Group, specializing in corporate, crisis and financial communications management.
The group is led by recent hires Fred McGrail, formerly director of corporate communications at pharmacy chain CVS, and Mark Lawless, who had been chief financial officer of American Hospitality Concepts. Both serve as managing directors at Schneider, an independent public relations agency in Boston.
In forming the new group, the agency “recognizes that companies today face … challenges involving a wide array of constituencies,” said shop president Joan Schneider.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in