Schneider Expands PR Offering

BOSTON Schneider & Associates has formed a new practice called the Stakeholder Communica-
tions Group, specializing in corporate, crisis and financial communications management.

The group is led by recent hires Fred McGrail, formerly director of corporate communications at pharmacy chain CVS, and Mark Lawless, who had been chief financial officer of American Hospitality Concepts. Both serve as managing directors at Schneider, an independent public relations agency in Boston.

In forming the new group, the agency “recognizes that companies today face … challenges involving a wide array of constituencies,” said shop president Joan Schneider. “The demand for greater financial disclosure and more transparent communications, new compliance regulations and increased shareholder skepticism also represent an opportunity.”