Schmid Chooses Stein Rogan

Schmid Telecommunication, a global, high-speed digital network provider based in Zurich, has chosen New York-based Stein Rogan + Partners as its agency of record. Stein Rogan was given Schmid’s global branding assignment without a review. Schmid’s advertising budget is estimated at $3 million.

According to SR+P president and CEO Tom Stein, the job will include developing and managing brand standards for Schmid and independent operating companies in Asia, South America, Western and Eastern Europe, and Australia. SR+P will develop an integrated campaign–involving print, online, direct, eDM and trade show marketing. The effort is expected to launch in May. The assignment renews a relationship between the companies that had existed from the late 1980s to the late 1990s.