Schlotzsky's Joins Web 2.0 Club

LOS ANGELES Schlotzsky’s is throwing out the first pitch for its first major QSR deal this week with a spring baseball-themed program that supports the casual chain’s launch of three Big League Clubz sandwiches.
 
The creative challenge was to spread the word about the new Beef ‘n Bacon, Chick ‘n Turkey and Ham ‘n Turkey club sandwiches among dads and their ball-playing kids by the bonding the sport brings — from Little League to the big leagues.

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