Schhh Cadbury Holds Global Review

Cadbury Schweppes heard pitches from three agencies last week in a global consolidation of creative duties on its Schweppes ginger ale and mixers business. At stake: a budget pushed to $30 million next year, per the client’s plan for worldwide expansion.
Foote, Cone & Belding in Chicago, which has domestic chores on the account, is among the contenders, along with Saatchi & Saatchi, whose London arm produces Schweppes work in the United Kingdom.

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