Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK — At a briefing today, Zenith Media, Media Planning and Horizon Media — the three finalists vying for the $80 million Schering-Plough HealthCare Products media assignment — were told that presentations would be scheduled for the first week in July, sources said.
HealthCare Products, the consumer marketing unit of drugmaker Schering-Plough Corp., pared the finalists down from an original set of five contenders that included Creative Media and another undisclosed shop. The incumbent was TN Media, New York.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in