How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Scarborough announced Tuesday (Feb. 16) that it will incorporate cell phone–only households into an additional 20 local markets, beginning with the second release of data in 2010 (issued in October). With this latest expansion, Scarborough now includes CPO households in 30 local market studies.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in