Scanzoni in Talks to Replace Igiel at TME

After being courted by numerous media shops, veteran national broadcast buyer Rino Scanzoni is in talks with WPP’s The Media Edge about taking on the broadcast division president post, sources said.

If a deal is struck with the New York shop, Scanzoni will take over for an equally well-known veteran, Bob Igiel, who announced his retirement in June. Igiel, who will remain a consultant at TME, is one of the N.W. Ayer executives who formed TME in 1994. He oversaw more than $3.1 billion in U.S. broadcast billings.

Scanzoni, Igiel and TME executives declined comment.

Scanzoni could not start the job until January 2002 due to a noncompete ag ree ment with his former employer, Bcom3’s MediaVest in New York, sources said. Formerly the agen cy’s evp and managing director, he left in January.

Since his departure, media shops such as Havas’ Media Plan ning and Aegis’ Carat, sources said, have pursued him.

“Rino is one of the few icons left in the network buying arena—someone with a great brand name who is immediately recognizable and respected,” said one media executive.

Scanzoni worked for MediaVest’s predecessor TeleVest, as well as a media department from which Tele Vest sprang, at D’Arcy Masius Benton & Bowles in New York. Other alumni of D’Arcy’s media operation include MediaVest leader Donna Salvatore, Zenith Media USA CEO Rich Hamilton and MindShare CEO Irwin Gotlieb.

With the pending Scanzoni hire, the only major media agency with an unfilled national TV post is Media Planning, although sources said the shop wants to hire someone within the next two weeks to replace Ray Dun das, who left the company in March.

Media Planning officials declined comment.