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ATLANTA As newspapers continue to struggle nationwide, a campaign for The Post and Courier features subscribers detailing ways the Charleston, S.C., daily improves their lives.
The work includes three 30-second television commercials, several radio spots and print ads that are all running in the Charleston area. The campaign introduces the new tagline, “Knowing makes a difference.”
Rawle Murdy, an independent shop in Charleston that has handled the newspaper’s account for 15 years, created the campaign.
“These are real people telling real stories,” said Bruce Murdy, president of the shop.
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