S.C. Johnson's Decision Reflects Conflict Avoidance

Ad incumbent Draftfcb loses 2nd largest client

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

By splitting the advertising portion of its massive global marketing services account between BBBO and Ogilvy & Mather, S.C. Johnson hedges its bets and insulates its business from potential conflicts.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in