SC Johnson Reviews Its Global Media Buying but Will It Consolidate?

Change on the horizon for roster shops

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SC Johnson is reviewing the global media buying responsibilities that are divided between its roster shops, Omnicom Group's PHD and WPP's Maxus, the company confirmed.

Maxus has been the lead media network on the account, but PHD oversees digital buying. By some estimates, SC Johnson spends $1 billion to $1.2 billion on global media annually, with $300 million of that invested in the U.S., the company's largest market. A decision is expected in mid-April.

The review follows the consumer-product giant's shift of global communcations planning from Maxus to PHD in January.

The executive driving these changes is Salman Amin, who joined SC Johnson in 2013 as chief operating officer after 17 years in marketing roles at PepsiCo, lastly as chief marketing officer.



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