S.C. Johnson Moves Global Media Planning to New Agency

PHD takes over from Maxus

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S.C. Johnson is consolidating its global communications planning business at PHD, sources said.

The Omnicom Media Group network, already on the company's media roster, takes over from WPP's Maxus, which was appointed as media lead in July 2011. That was when the consumer products giant shifted its creative business to Omnicom's BBDO and WPP's Ogilvy & Mather.

The business is expected to be handled out of PHD, Chicago.

The current change comes after the marketer worked to review and renew agency contracts.

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