S.C. Johnson Launches Global Media Review

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

LOS ANGELES S.C. Johnson has launched a roster-only review for its estimated $350 million global broadcast buying business, sources said.

Three incumbents—Interpublic Group’s Initiative Media and Universal McCann and Publicis Groupe’s Optimedia—received briefs last week from the Racine, Wis.-based marketer of brands such as Pledge, Windex, Ziploc, Glade, Raid and Drano, sources said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in