SBC Plans Big Switch to AT&T

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DALLAS SBC Communications said it would launch the largest advertising campaign in its history when its merger with AT&T closes next month and it adopts the name of that company.

The multimedia campaign that will include a new AT&T logo will also be the largest marketing effort in the 120-year history of that brand, the company said.

The value of the ad work around the name change was not disclosed. SBC spent $1.6 billion on advertising in 2004 and $590 million through June 2005, per TNS Media Intelligence.



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