Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Trevor Jensen and Joan Voight
CHICAGO–Parent company SBC Communications is expected to further consolidate agency assignments for Pacific Bell business in coming weeks, with D’Arcy Masius Benton & Bowles in St. Louis likely to be a major beneficiary, sources said.
DMB&B is in line for additional assignments, possibly the products and services business of Pacific Bell currently being handled by Goodby, Silverstein & Partners in San Francisco, sources said.
Currently, DMB&B handles corporate advertising and media buying for San Antonio, Texas-based SBC, and advertising for Southwestern Bell residential service and other products and offerings such as call waiting and voice mail.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in