SBC Hears Finalists

Three finalists are contending for the $17 million consolidated Hispanic advertising account of SBC Communications.

Industry sources last week named Bromley Communications in San Antonio, LatinWorks in Austin, Texas, and one undisclosed Dallas agency as participants in the final round. A decision is expected this week.

The agencies said to be involved declined comment, as did SBC senior director of corporate advertising Oscar Salsado.

The in-house account review follows the $62 billion merger last year of SBC and Ameritech. HeadQuarters Advertising in San Francisco is the incumbent for SBC but failed to advance to the final round. Hernandez & Garcia in Lincolnwood, Ill., previously handled Ameritech but did not participate in the review.

Last week SBC also shaved Grey Worldwide in New York from the list of contenders for the $185-250 million account of its as yet unnamed consolidated wireless unit formed by the union of SBC and BellSouth’s properties.

The decision leaves SBC incumbent GSD&M of Austin, Texas, and BellSouth incumbent WestWayne of Atlanta in the running, as well as outsider BBDO Worldwide in New York. Presentations will take place in mid-October.

San-Antonio-based SBC operates 61 million network access telephone lines in 13 states, with its largest markets in Texas, California and Illinois. The company recently began offering long-distance service in Connecticut and Texas. SBC now ranks as the No. 2 local phone service provider in the U.S., after Verizon, following its merger with Ameritech.