Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Dallas SBC Communications has fired Omnicom’s Goodby, Silverstein & Partners from its product advertising account, the client confirmed, but its business is expected to stay in the family. Sources said Omnicom’s GSD&M in Austin, Texas, will likely get most of the business. Other roster agencies include Omnicom’s Merkley Newman Harty & Partners in New York and Rapp Collins in Dallas, and independent Rodgers Townsend in St. Louis. SCB spent an estimated $120 million on ads from January through November 2002, according to CMR.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in