SBC Consolidates at Rapp Collins

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Rapp Collins Worldwide has picked up the consolidated direct mail account of SBC Communications, owner of Ameritech, Cellular One and Southwestern Bell.
The San Antonio-based telecom chose to combine the accounts it had scattered across 10 agencies following a reorganization last fall into business units from its previous regional divisions.
The Irving, Texas, office of Rapp Collins will take the lead on the account.

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