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New YORK — SBC Communications has reached beyond its roster for its first major corporate campaign, sources said. The work positions the Baby Bell as a big company of dedicated staffers who work tirelessly on behalf of its customers.
Sources said New York shop Merkley Newman Harty & Partners landed the task after the San Antonio client considered creative concepts from Merkley and Goodby, Silverstein & Partners. The San Francisco shop handles SBC’s Pacific Bell and Nevada Bell business.
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