SAY CHEESE!: Answering a Baker's 30,000,000 Lire Question

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If Mona Lisa had a nickel for every print ad and TV commercial that has used her image over the years. we’d know why she’s smiling. In the meantime, Stroehmann Bakeries is making good use of her image as centerpiece of a promotional contest to boost sales of the company’s D’Italiano Real Italian Bread. While people have speculated for centuries as to why Mona Lisa is smiling, this ‘30,000,000 Lire Question’ has just one correct answer – which happens to be printed in an ‘answer box’ on the bottom of each loaf.



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