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While fans of the dearly departed series Breaking Bad may think of a certain pair of tighty whities as a coveted piece of memorabilia, Saxx saw the infamous men’s drawers purely as a marketing opportunity.
Saxx—a premium brand that leans heavily into product construction and male anatomy jokes in its consumer messaging—bought Walter White’s underpants at a prop auction recently for a whopping $32,500.
What came next involves an apparel-related kidnapping, a remote desert location and a Pontiac Aztek packed with explosives.
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