Sawyer Miller to Represent West Marine

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

CHICAGO Boating supply retailer West Marine has tapped Sawyer Miller to handle public relations and marketing communications after a review, according to the agency.

The Interpublic Group shop will handle the account out of its Chicago office, handling strategic public relations, with an influencer outreach and a special events program. The campaign will work around the San Francisco company’s positioning, “We make boating more fun.”

“We

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in