Sawyer Miller to Represent West Marine

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CHICAGO Boating supply retailer West Marine has tapped Sawyer Miller to handle public relations and marketing communications after a review, according to the agency.

The Interpublic Group shop will handle the account out of its Chicago office, handling strategic public relations, with an influencer outreach and a special events program. The campaign will work around the San Francisco company’s positioning, “We make boating more fun.”

“We conducted a thorough agency review and were impressed with Sawyer Miller’s innovative business approach and understanding of our brand and core audience,” said Tom Carey, senior vice president of marketing for West Marine, in a statement.



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