Sawyer Leaves It to Beavers for Dow's Great Stuff

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Sawyer Riley Compton adds a new twist to the “eager beaver” stereotype in its new campaign for Dow Chemical’s Great Stuff insulation.

The two do-it-yourself home improvement types pictured in the Atlanta agency’s three television spots are dressed in beaver outfits.

“We wanted to show the passion they feel for home improvement by epitomizing them as beavers,” said SRC creative director Bart Cleveland.

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