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NEW YORK With barbecue season approaching, another spice company, McCormick, is readying a fresh push to support its line of sauces, marinades and seasonings.
McCormick’s $11 million effort behind its Grill Mates line, which will reprise brand spokesman and former pro football star Joe Montana, is set for May, a month after Mrs. Dash breaks a $12 million campaign for its 10-Minute Marinades [Brandweek, March 14].
Montana will pick up where he left off last summer in a TV and print pitch, via Sawtooth, Woodbridge, N.J.,
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