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Last October, Marc Pritchard, P&G’s chief brand officer and one of the most influential people in marketing, delivered a message that some marketers have embraced for years.
At the ANA Masters of Marketing Conference, Pritchard explained two things to the several thousand attendees. First, marketers need to see multicultural marketing as mainstream marketing. No longer should brands silo audiences with messages that don’t align with a brand’s mass marketing communications; instead, multicultural messages should heavily influence a brand’s mass messaging.
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