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Resource Marketing pokes fun at the ways people attempt to save nickels and dimes while wasting dollars in a campaign that suggests an online insurance company can produce real savings.
The TV work for lowestpremium.com broke earlier this month in five West Coast markets and is set for a mid-September launch in Midwest markets, including Chicago and Minneapolis, said Liz Arthofer, senior manager of client services for Resource in Columbus, Ohio. A national rollout is set for early next year.
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