Saving The Thin Yellow Line

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Grown men are weeping in their Bud Lights. Sportswriters are squawking. Just what is it about that darned yellow line?

Ever since Fox Sports cut the beloved digital first-down line from its football broadcasts, Sundays haven’t felt the same. Fox says the technology costs too much—some $25,000 a game—and so Sportvision, the New York special-effects firm that provides the line, is looking for a corporate sponsor to pick up the tab.

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