Savin Copiers Repositioned For Workplace

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By Sarah Jones





BOSTON–A $4 million print campaign for Savin Corp. in Stamford, Conn., created by Genova & Partners seeks to reposition the office products supplier.





Four ads feature the tagline the Greenwich, Conn., agency introduced last year, ‘We’re going to win you over,’ along with elegant images of objects seemingly unrelated to Savin.





‘We’re trying to communicate solutions and not just focus on big, beautiful machines, but rather on how people use them,’ explained agency president Richard Rapp.





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