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NEW YORK A print and outdoor campaign for TransitChek that breaks next week appeals to New York commuters with the bargain-hunter’s vow to never pay retail.
Ads from The Sloan Group in New York show the shelves of a high-end men’s clothier or a women’s shoe store. Amid the folded shirts and chic high heels is an image of the front of a subway car, indicating that people who do not use TransitChek are paying top dollar for travel, rather than buying it on “sale” through their employers.
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