Sauza Tequila Goes to dRush

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NEW YORK–Allied Domecq has awarded its estimated $15 million Sauza Tequila account to dRush.

The win comes after a competitive review that included Modernista! in Boston, Goodby, Silverstein & Partners in San Francisco and Crispin Porter + Bogusky in Miami, and one undisclosed agency, sources said. The incumbent, Bates Worldwide in New York, did not defend.

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