Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Taking a page from marketers like Pepsi and McDonald’s, No. 2-ranked tequila brand Sauza will offer free music downloads from EMI artists like Gwen Stefani, Mariah Carey and Rob Thomas as well as an iRiver portable music player.
Sauza is poised to be one of the first spirits brands to dangle such free downloads as of June 1.
“In this growing on-demand world, our target consumer [males 21-29] is immersed in content and music downloads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in