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A small number of undisclosed shops vying for the creative portion of Sauza tequila’s estimated $15 million account are scheduled to make final presentations next week, sources said.
The review, launched a few months ago, was put on hold until several weeks ago, said sources. Incumbent Bates USA is not defending the business, sources said. The shop won the Sauza tequila account in March 1999, beating out Cliff Freeman and Partners and Weiss Stagliano Partners.
Bates’ most recent work for Sauza, owned by Allied Domecq Spirits U.S.A.
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