Saunders-Ream Teams Ms. Fix It With Mr. Rooter

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Saunders-Ream’s new television spots for Mr. Rooter pair the plumbing franchise with home improvement guru JoAnne Liebeler.

The Dallas shop selected Liebeler, known as Ms. Fix It, as spokesperson because she fit the female target audience. “She’s warm and believable,” said agency president Fred Ream.

Liebeler’s friendly woman next- door appeal is well known to cable TV viewers.

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