Saturn Starts Talking to Shops for Model Launch

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Among the agencies believed to have met with Saturn executives regarding the Ion launch are Hill, Holliday, Connors, Cosmopulos in Boston, Berlin Cam eron & Partners in New York and Leo Burnett in Chicago, sources said last week.

Relations between Saturn’s longtime shop, Publicis & Hal Riney in San Francisco, and the General Motors unit have been strained recently, and the review could encompass the entire account, sources said.

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