Saturn Seeks Ideas

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Among the agencies believed to have met with Saturn executives regarding the Ion launch are Hill, Holliday, Connors, Cosmopulos in Boston, Berlin Cam eron & Partners in New York and Leo Burnett in Chicago, sources said last week.

Relations between Saturn’s longtime shop, Publicis & Hal Riney in San Francisco, and the General Motors unit have been strained recently, and the review could encompass the entire account, sources said. Riney seems to have “lost interest and lost its grip on the account,” said one executive.

It’s also possible the review is no more than a result of the troubled economy, said an executive at a fellow GM agency.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in