Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DETROIT – General Motors’ Saturn unit is inviting agencies, including incumbent Hal Riney & Partners, San Francisco, to pitch ideas for the fall 2002 launch of its new Ion model, said Mike Gardner, a Saturn representative.
The review will last about four months with a decision expected next March, Gardner said. Saturn will consider both current GM roster shops and outside agencies, he said. The review committee will include Saturn executives, including Jill Lajdziak, vice president of sales, service and marketing, as well as Saturn dealers.
Gardner
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in