Saturn gears up another blockbuster ad

The Saturn Corp., which in 1989 aired a ground-breaking half-hour television advertisement, plans to produce another in 1993, said David Verklin, senior vp and corporate media director of Saturn agency Hal Riney & Partners. Although many of the details are still tentative, Verklin said the format of the new commercial will parallel “Spring in Spring Hill,” which was originally produced three years ago as an employee orientation video.
Copyright Adweek L.P. (1993)