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DETROIT — The five contenders for Saturn’s $30-50 million Ion account inspected a prototype of the car and were given a speculative creative assignment during their first briefing in Motor City last week, sources said.
Senior management from roster shop Publicis & Hal Riney, as well as Goodby, Silverstein & Partners, D’Arcy Masius Benton & Bowles, McCann-Erickson and Wieden + Kennedy all traveled to Detroit last week to be briefed at the General Motors Technical Center in Warren, Mich.
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