Satamian Leads Media Group at Grizzard

Omnicom Group’s Grizzard Agency has tapped Madlen Satamian to head the shop’s newly launched Integrated Media Group. Satamian, a media director with the direct-marketing fundraising shop since 2001, will oversee an 11-person, Los Angeles-based team of nontraditional media executives specializing in search-engine advertising, event sponsorships, co-marketing efforts and in-theater, radio, broadcast and print placements. In addition, she will continue to focus on list acquisition and analysis for traditional direct mail and online fundraising campaigns. A division of the Grizzard Communications Group, the Grizzard Agency crafts direct-response campaigns for nonprofit clients across the nation including the Salvation Army, Food Banks, Habitat for Humanity and the American Red Cross.