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ATLANTA The Zimmerman Agency will launch a new ad campaign for the Sarasota Area Convention and Visitors Bureau this month, the agency said.
The work includes consumer print ads in The New York Times Magazine, Boston Globe magazine, Arthur Frommer’s Budget Travel, Miami Herald, Orlando Sentinel and Palm Beach Post. The campaign also includes ads in the trade press and on Internet sites.
It’s the first work from the independent Tallahassee, Fla., shop since winning the $1 million account last May following a review.
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